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Monitoring the Global Tobacco Epidemic: Data to Action Course

Monitoring the Global Tobacco Epidemic: Data to Action Course

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Econometrica built a web-based e-learning course for CDC Foundation’s Monitoring the Global Tobacco Epidemic: Data to Action course. This e-learning course supports CDC Foundation’s goal of helping countries understand how to use data to combat the tobacco epidemic. The course was translated from English to Spanish, Russian, French, and Mandarin Chinese. Econometrica and CDC Foundation worked collaboratively to develop the e-learning course and ensure that it is accessible, interactive, and engaging.

Additionally, the Econometrica Team created short, animated videos using Animaker, Camtasia, and Headliner for inclusion within the course.

The CDC Foundation’s Monitoring the Global Tobacco Epidemic: Data to Action course is available at: https://www.gtssacademy.org/learning/.

About the CDC Foundation

The CDC Foundation is an independent nonprofit and sole entity created by Congress to support the Centers for Disease Control and Prevention’s (CDC) critical health protection work. The CDC Foundation forges effective partnerships between CDC and corporations, foundations, organizations, and individuals to fight threats to health and safety. Learn more at www.cdcfoundation.org.

Work With Us, Work for Us

Econometrica specializes in research and management across numerous industries in both the public and private sectors. We are always looking to hire the best and brightest in data science, health, grants management, energy, homeland security, housing and community development, capital markets and finance, and transportation. We work as the lead service provider, and also as a capable outsource partner to other consultancies. To work with us on your next project, visit us online and email a member of our executive staff in your preferred specialty. To explore the benefits of working for us, visit our careers page.

Econometrica’s Experience and Capabilities Related to Serving People With Disabilities

Econometrica’s Experience and Capabilities Related to Serving People With Disabilities

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Projects Involving People With Disabilities

Econometrica’s subject matter experts and project staff have more than 80 years of combined experience working on projects related to chronic health conditions and disabilities.

Post-Acute Care (PAC) Training, Centers for Medicare & Medicaid Services (CMS)

For over 7 years, Econometrica has developed and provided training to PAC providers on interviewing and assessing patients with regard to their disabilities and other medical conditions. PAC includes rehabilitation and palliative care for patients who have had treatment for a short-term medical condition, such as a severe injury, short-term illness, or surgery, and require continued medical care and assistance with daily living activities. We have created live in-person trainings and remote webinars, asynchronous e-learning courses, training videos, and associated job aids and documentation. We have trained more than 250,000 PAC medical providers across five care settings.

State Data Resource Center, CMS

By analyzing, organizing, and publishing Medicare data for States, Econometrica’s work on the State Data Resource Center project helped address care fragmentation issues for people who are dually eligible for Medicaid and Medicare. Econometrica conducted research, presented webinars, authored white papers, and developed a data portal to make these important data more accessible. People who are dually eligible for Medicaid and Medicare—including those who receive long-term care services and support for disabilities (49 percent of the dually eligible population) and those who have multiple chronic conditions (60 percent)—experience high rates of chronic illness.1 Econometrica’s work with Medicaid and Medicare data helped provide insight into the needs of people with disabilities.

Programs of All-Inclusive Care for the Elderly (PACE), CMS

PACE provides home- and community-based services for Medicaid and Medicare beneficiaries who want to stay at home and need a nursing home level of care to do so. PACE participants have multiple disabilities and need assistance with daily living activities such as dressing, bathing, transferring, toileting, eating, and walking. PACE participants have on average six chronic medical conditions, and 90 percent are dually eligible for both Medicaid and Medicare.2 Econometrica conducted 31 site visits to PACE organizations and interviewed PACE staff, caregivers, and participants to better understand the type of care received by PACE participants and how to systematically assess the quality of care delivered through the program. Our team conducted 15 technical expert panel meetings and hosted discussions with experts in the field to analyze existing quality measures and propose new ones, three of which are now endorsed by the National Quality Forum. Through this research, we learned more about the intricate needs of medically fragile Medicare and Medicaid beneficiaries, their family caregivers, and those who provide essential healthcare services to them.

2 National PACE Association. (2020, March). PACE by the numbers. Retrieved from https://www.npaonline.org/sites/default/files/images/infographic_images/ pace_infographic_update_side1_may2021.pdf.


Accessible Training

Econometrica has specific expertise in creating trainings that are fully accessible to all participants. We believe not just in fulfilling the basic obligations of Federal accessibility laws, but also in maintaining the spirit of those laws, making information access for people with disabilities as close as possible to the experience of those without disabilities. We have dedicated Learning Solutions and Section 508 Compliance teams that provide expertise, tools, and procedures from the beginning of each project to ensure accessibility prior to public release. Since we plan for accessibility from the start, we provide our clients with realistic expectations and avoid costly rework.
As more communication moves online, Econometrica excels in providing online training that is accessible to people with disabilities in both instructor-led live sessions and asynchronous, self-paced e-learning courses.

Instructor-Led Live Trainings In-Person Training

Econometrica ensures that the in-person trainings we conduct are accessible. We provide closed captioning during the event and ensure that all facilities are compliant with the Americans with Disabilities Act. Additionally, we simulcast our trainings so that those who have barriers to travel can participate online. We utilize technology that allows remote attendees to participate in any participant interactions, such as answering knowledge check questions, submitting questions to presenters, and evaluating the training.


Econometrica designs and facilitates engaging webinars for audiences ranging in size from more than 1,000 to 35. Our webinars include both live captions during the presentation and edited captions in the recordings to ensure all acronyms and technical terms are correct for those with hearing disabilities. All supporting documentation, such as slide decks and job aids, are made Section 508 compliant prior to release.

Asynchronous E-Learning

Econometrica’s instructional designers make deliberate e-learning decisions with learners with disabilities in mind, such as minimizing the use of audio narration so as not to conflict with screen readers and including alternate text for figures and images. Econometrica develops courses using Articulate Rise, which has more built-in accessibility advantages than traditional, slide-based e-learning platforms:

    • The web-based platform allows updates to courses to be made and pushed live immediately, so learners with disabilities do not have to wait weeks for an accessible version of the updated information.
    • Content automatically adjusts to fit the screen of different devices (such as a computer, tablet, or phone), so learners with disabilities can use any device with their accessibility software.
    • Interactions that increase learner engagement, such as sorting, matching, and flashcards, are all Section 508 compliant in Articulate Rise and allow for keyboard navigation, unlike other platforms.

Econometrica has spent years understanding the needs of people with disabilities. We are passionate about inclusively designing communications and trainings for all. Please reach out to us to discuss how we can bring our expertise to your next contract or event.

Need experience and capabilities related to serving people with disabilities? Contact Us.

Our experts are here to help you. For a quick, direct response, visit us online and email a member of our executive staff in your preferred specialty.

CDC Foundation Launches Digital Media Course Developed by Econometrica

CDC Foundation Launches Digital Media Course Developed by Econometrica

Social media has become a major source of news for much of the world. To increase the amount of reliable information on social media, Econometrica has supported the CDC Foundation in launching a course to teach public health professionals how to create and promote social media messages that make an impact.

The course, Evidence-Based Strategies for Digital Media Messaging, is part of the Global Tobacco Surveillance System’s (GTSS) Academy. Many of the social media examples and practice scenarios in the course are specific to global tobacco information; however, the information in the course is applicable to any public health professional looking to better leverage social media.

The highlight of the course is the Digital Media Workshop: Developing a Social Media Post module, which is a practical, step-by-step, hands-on tutorial that takes the learner through the full process of creating an effective social media message, including free resources to use such as software, data, and images.

Econometrica’s instructional designers, led by Creative Lead Ephraim Ross, worked closely with tobacco prevention and digital media subject matter experts to develop the eight-module course. In addition, Econometrica’s team designed and built visually engaging and interactive content to enhance learners’ understanding, including animated video tutorials, custom-designed images, infographics, and GIF animations.

Econometrica also provided expert learning design solutions and technical development on various aspects of the project, such as incorporating social polls throughout the course to give asynchronous learners a sense of community.

In addition, our team recommended and developed creative solutions for gathering data and feedback directly from the course, including developing a final course evaluation survey, writing custom code for an auto-generated personalized completion certificate for learners, and incorporating Google Analytics tracking.

The course, which is free and open to the public, includes a bonus module, Guide for New Social Media Users, which helps organizations open and manage their professional social media accounts, including creating company social media policies, brand strategy, and content calendars.

The course is completely self-paced and can be completed in approximately 90 minutes. It contains the following modules:

  1. Data Dissemination Strategies
  2. Infographics: Using Data for Visual Storytelling
  3. Introduction to Social Media
  4. Evidence-Based Strategies for Social Media
  5. Digital Media Workshop
  6. Evaluating the Reach of Your Social Media Message
  7. Guide for New Social Media Users
  8. Digital Media Messaging Toolkit and Course Summary


Funding for the course was provided to the CDC Foundation by a grant from Bloomberg Philanthropies as part of the Bloomberg Initiative to Reduce Tobacco Use.