Econometrica Brand Awareness
Development of a Social Media Post
Social Media
25th Anniversary POST
PROJECT DESCRIPTION
In creating the content for the 25th Anniversary Post, our goal is to craft a compelling and visually striking piece that aligns seamlessly with the recently established Econometrica brand, curated by Kelly. The headline, “Econometrica, Inc., Celebrates 25 Years of Innovation,” has been carefully chosen to encapsulate our core message. The body copy will center around key themes such as Data Analytics, Healthcare, Housing, Finance, and Communications, mirroring the keywords featured on the upcoming post webpage, which I will share shortly.
CONTENT CREATION PROCESS
During the creation of the graphic, we endeavored to produce a captivating visual that seamlessly integrates our fresh Econometrica brand with the launch of our new website. A particularly effective approach was the incorporation of a recognition piece showcasing our site across three different media devices. This strategy ensures that viewers not only identify Econometrica but also perceive the brand’s cross-prominence across diverse media platforms, encompassing both print and web.
RESULTS
Currently the post has 748 Impressions and was in our Top 20 Pages visited during the first 3 months of our analytics holding in the top 10.
If you would like to see the post, go to our LinkedIn account and please Like, Comment or Share! I have pinned it to the top of our LinkedIn account.
HOW DID WE GET HERE?
Image Search
iStock.com
With the recent launch of our new website, the objective was to highlight the unveiling moment, presenting a unique opportunity to showcase the site across three media versions. This choice not only aligns with the new website release, making it an ideal moment for featuring the three media iterations for a compelling visual impact.
Search term: Laptop Computer, Mobile Phone and Tablet PC Mockup
Photoshop
Photoshop Final Graphic
Once the Photoshop file was completed, I then saved the image as a jpeg to import into InDesign.
InDesign
SocialPilot Hub
SocialPilot Hub
SocialPilot is a social media marketing automation tool that helps us schedule and analyze our social media marketing activities and thereby increasing our social media efficiency and reach. In the past, social media was posted directly onto the platform. Now with a hub such as Social Pilot all social media can be developed, scheduled and capture analytics in one location.
Alternative Text (Alt Text) describes an image on a page. Alt text helps the visually impaired understand what the image shows. Alt text is particularly helpful for image SEO—i.e., ranking high in Google Images and other image results.
Examples of Some of Our Social Media Posts
Below are some of our top performing posts over the past several months. If you click on the buttons below, they will take you to the actual post on LinkedIn account OR on our website (Econo Blog). We encourage you to click away.
Self Promotion featuring “Welcome Jean O’Connor – Health Director“. We’ve determined these posts that feature New Hires or Employee Spotlights have been very successful posts.
Econo Blog featuring the Benefits of Using Animated Explainer Videos for “Microlearning“. This is a one minute read and was developed by the Learning Solutions Team; Sarah and David.
Econo Blog featuring us as “The Right Partner“, Partnership Opportunities for Business Management Consultants and why they should choose us. This was done in a series in conjunction with AHA Media.
Definitions
Impressions
Are the number of times your post, video, update, or article appears on someone’s LinkedIn feed. An impression is counted when your content is displayed or seen by a user on their LinkedIn page, whether they engaged with it or not.
It is important to note that impressions can be counted multiple times for the same user. For example, if a user scrolls past your post in their feed and then sees it again when they refresh the page, two impressions will be counted.
Organic Impressions
Are the number of times your content is displayed to your followers or extended network without paying for it.
These are typically the result of your content being well-optimized for LinkedIn’s algorithms and being shared by your followers.
If you want to increase your organic impressions, it’s important to create high-quality content that your followers will find valuable. This can include sharing industry news, providing insights into your area of expertise, or sharing tips and tricks that can help others succeed in their careers.
Engagement Rate
Is the measurement that counts how many people have interacted with a page’s posts.
LinkedIn counts Clicks, Comments, Reactions (which included Likes), and Shares as Engagements.
Calculate: Number of interactions (Engagments = Clicks, Reactions, Comments & Repost) your content receives divided by your total number of Impressions, multiplied by 100%.
Marketing experts agree that between 1% to 3.5% can be considered a good Engagement Rate.
Click-through Rate (CTR)
It indicates the percentage of people who click on a specific link or ad after viewing it.
Formula: CTR = (Number of Clicks / Number of Impressions) x 100
The average CTR for search and display ads is 1.9%. For search ads specifically, the average CTR is 3.17%.
We invite you to contribute to our social media content! If you have content ideas for a post, please feel free to share it with the Communications team via email. We are excited about collaborating with you on the next impactful post. Your creativity is valued. Together, let's make our social media presence even more engaging and dynamic.
EconometricaInc.com | 7475 Wisconsin Avenue, Suite 1000 | Bethesda, MD 20814
Phone: (301) 657-9883 | Fax: (301) 657-3140 | Info@EconometricaInc.com
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